Scene It Entertainment

Brand Integration

Take Your Brand to the Next Level.

We excel in brand integration within the cinematic universe, creating seamless and impactful connections between your brand and the magic of movies and entertainment. Our team specializes in weaving brands into the narrative fabric of films and streaming projects in a way that feels authentic and engaging to the audience. With a keen eye for aligning brand values with storytelling, we ensure that integrations enhance the viewer’s experience while significantly elevating brand visibility and appeal. Our strategic approach opens new avenues for brands to captivate global audiences and enrich the cinematic journey, making the brand a memorable part of the story. Whether it’s a blockbuster hit or an indie darling, Scene It is dedicated to forging meaningful partnerships that bring your brand to life on the big screen, turning movie moments into powerful platforms for brand messaging and engagement.

Here’s a look at some of the key benefits:

For Brands

01

Enhanced Brand Awareness and Recall

By integrating brands into the story line, viewers are more likely to remember the brand, as it becomes part of their engaged narrative.

02

Positive Brand Association

Brands can benefit from viewers’ positive feelings towards a movie or project. If the movie or show is well-received, those positive sentiments can transfer to the brand, enhancing its image.

03

Targeted Audience Reach

Movies/projects have specific demographics, allowing brands to target their marketing efforts effectively. A brand integrated into a movie/project that appeals to its target market can significantly boost its visibility among potential customers.

04

Global Exposure

Hollywood movies and streaming shows have a global audience, allowing brands to reach international markets without the need for separate marketing campaigns in each country.

05

Increased Credibility

Association with high-profile actors and prestigious film projects can lend credibility and prestige to the brand, elevating its status in the eyes of consumers.

06

Cost-Effective Marketing

Compared to traditional advertising methods, brand integration can be a more cost-effective way to gain extensive exposure, especially if the film achieves significant box office success.

For Filmmakers


Financial Support

Brands may provide funding or resources as part of the integration deal, which can help cover production costs.


Authenticity

Using real-world products can add a layer of realism to the film, making the characters and settings more relatable to the audience.


Creative Partnerships

Collaboration with brands can open up new creative possibilities, such as access to unique locations, products, or technologies that enhance the storytelling.


Cross-Promotional Opportunities

The brand and the film/project can engage in cross-promotional activities, leveraging each other’s marketing channels to boost visibility for the movie/project and the product.


Building Long-Term Relationships

Successful brand integration can lead to long-term partnerships between filmmakers and brands, offering mutual benefits for future projects.

When done thoughtfully, brand integration in Hollywood movies can create a win-win situation, enhancing the movie-going experience for the audience while providing significant marketing advantages for brands.

Testimonials

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After working with Michelle for many years, she is unmatched in her contacts in the entertainment world and is incredible at building authentic, lasting relationships. Her proactivity and creativity have helped drive awareness and build important relationships for OOFOS.

Jen Keddy, Director of Public Relations for OOFOS

Home of the globally recognized sunglass brand “RANDOLPH”. RANDOLPH is a brand that sells high end, premium sunglasses all over the world. We are best known for our military heritage, manufacturing Aviator sunglasses for the US military since 1982. I would like to extend my gratitude to Michelle Ferullo from “Scene It Entertainment” for her outstanding work performance, getting our product placed in many movies over the years. Michelle played a major role marketing our product to the movie industry. Her experience, knowledge and connections within the move industry are second to none, a first class operation. As a result of her work, many celebrities have worn our sunglasses on set, and we are now seeing celebrities wearing RANDOLPH as their personal favorite sunglasses. We could not have achieved the success we’ve seen in Hollywood without the help of Michelle over the years. From the bottom of my heart I thank you for all you have done to market and promote our brand in the world of product placement.

Peter Waszkiewicz, CEO of Randolph Engineering, Inc.